Did you know that baby elephants throw temper tantrums just like toddlers?
Now I am not advocating you throw a temper tantrum to get your customer’s attention, but just like a baby elephant we need to position ourselves in the marketplace to be seen and visible amongst our competitors.
Survey your potential clients and see what problems they need solved. Then set yourself on a mission to solve one problem at a time and show your potential customers how you can solve that problem for them.
Don’t ignore the elephant in the room!
An elephant in a room would be impossible to overlook. Like this majestic creature, we must create a unique presence. To do this, we have to do the important work of finding our Unique Selling Proposition (USP). It’s important for every business in this very competitive marketplace. Especially with the popularity of the Internet, you can get your business in front of millions of people easily compared to having to rely on foot traffic to a brick and mortar store.
Along with the Internet comes a need to differentiate yourself from your competitors. Clients are suffering from information overload and you need to find your unique niche in your market so that you stand out above the rest.
“Why fit in when you were born to Stand Out!” – Dr. Suess
Find a Matriarch
“Among elephants, leadership is established not by dominance, as in many other kinds of animals, including humans, but by the respect gained in showing intelligence and solving problems.” Michael Mountain
Did you know when a senior elephant in a baby elephant’s life is absent they act crazy?
The elephant doesn’t have a leader, therefore he is left to his own devices to figure out how to act and what direction to take.
As business owners, we can find ourselves lost without direction if we do not model and study those successful entrepreneurs who have gone before us.
We will clumsily learn things through trial and error which can slow our business growth down tremendously. Or we can find a mentor to learn from and take a shortcut to success by following their lead using proven tactics that worked in their successful businesses.
So find a mentor, choose your USP, and run your business elephant style!